About Potential99 - a digital distribution studio for bootstrapped founders.
We started where you are.
We watched it happen to products we believed in. So we learned how to turn the lights on.
What we believe
Distribution is not a feature you add later. It is the difference between a product that changes lives and one that never gets the chance.
Most agencies will run your ads and send you a report. They treat distribution as a line item. We treat it as the product's reason for existing in the first place.
We work with bootstrapped founders because you're the ones who actually care. You built something because it needed to exist. You didn't raise money to buy growth. You earned it. Our job is to make sure the right people see what you earned.
How we work
Three things we won't compromise on.
Buyers, not clicks
We measure success in revenue, not impressions. If the traffic we send doesn't convert, we're not done.
Your product, our pipeline
We own the full distribution pipeline so you can keep building. You shouldn't have to become a marketer to survive.
Built to outlast us
The channels we build become your assets. When we leave, the distribution keeps working. No black boxes.
Who you'd work with
I learned distribution on a product of my own, with no one to hand it off to.
I built it and sold it. What I learned is the part nobody hands you a playbook for: how to get the right people to find what you built. Potential99 is that work, offered to founders who shouldn't have to figure it out alone.
See my background on LinkedIn →